At the Door
Six stages. One conversation.
Every residential sale passes through the same sequence. Each stage has a purpose, a set of observable behaviors, a classic mistake, and a number that shows whether it's working.
Stage 1 of 6
Knock
Create enough opportunities for a conversation to happen.
What good looks like
- Work a planned route instead of wandering
- Knock during hours when people are realistically home
- Respect no-soliciting signs, posted notices and local rules
- Step back from the door and stay visible and relaxed
- Log every door, including no-answers, so the data is honest
Common mistake
Counting "busy" as productive: driving between scattered streets, re-knocking the same houses, or skipping the log so the day feels better than it was.
Metric affected
Knocks per day
Knocks
Tracking
Count it the same way every day.
The numbers are only useful if the definitions stay put. Agree on them as a team, write them down, and don't change them mid-month.
- Knock
- A door you attempted. Decide whether planned re-attempts on the same door count as one knock or several, and stay consistent. Many teams treat up to three attempts as one knock.
- Contact
- A conversation with a decision-maker or someone who can pass the message on.
- Presentation
- You explained the offer and how it fits the homeowner's situation.
- Sale
- A completed agreement by your organization's definition.
Find your weakest stage.
Enter a month of knocks, contacts, presentations and sales to see where the funnel narrows most.